"Not just another Photoshop Book and Video Course..."

(Yes, that's really what they're called)

Book available now - Videos coming this winter



This is "not just another Photoshop Book & Video Course ..."

I mean, really  - there must be millions of Photoshop books and videos out there, right? - - but how many of them are written / recorded by a custom photographic printer with over 30 years of experience working with some of the finest photographers in the world?

While the Video Course works well as a "stand-alone" series, it's ultimately designed to complement the Photoshop Book, and vice-versa -  you'll find the concept dramatically streamlines the  Photoshop  "learning curve" ...

Why is this book and video course different?


It's unique because it’s written for photographers (NOT graphic artists!) and focuses on what makes a good color print.  This book and video course will show you how to use the basics of Photoshop to achieve your desired printing results, using your computer and printer / custom lab.

Here are a few sample videos from the Course - Enjoy!



Why does this cost a bit more than other Photoshop books and Videos?

Allow me to answer that with a question: What is your time worth?  When you purchase my book and/or video course, that's when our relationship starts - not too many other Photoshop books or Videos can claim that  ...

  • I encourage you to contact me, via email or phone, as you're going through the book - you're going to have questions, and I want to answer them. 
  • You'll also have access to an exclusive password-protected "Exercises" webpage to put what you've learned into practice (Coming May ...

Frustrated by the "Learning Curve" with Photoshop?

This book and video course will show you how to effectively navigate through a complex program, showing those functions that you really need and want as a photographer.

You'll benefit from this Book if:
  • If you’re just getting started in Photoshop and Digital Printing, then this book is for you - I take the "propeller-head" out of the process!
  •  If you have Photoshop and Digital printing experience, but you've been disappointed with the results, then it's time to get back to the basics and learn a system that works.

________________________________

    • Over 130+ pages
    • Organized in a unique system for ease and speed of learning
    • Relevant illustrations, examples, and tips
    • Based on “real life” images, not "perfect" images
    • Ready access to the author via email or phone


    ""John, your book shows a deep understanding of the fact that in undertaking the writing of an instructional book, it's every bit as important to know what NOT to include as it is to know what to include.  When I sought other sources for information on the various tools and functions, I was immediately bogged down with overly confusing and useless information that I'd never use.

    I spent a lot of time with your book, working thru each step in your workflow, and it really paid off.  Your book is the perfect overview of the program, and includes things that everyone will need regardless of the type of work they do.  From there it is easy to jump off into areas of greater concentration.  After spending about ten hours with your book, I feel more familiar with the program than I could have ever imagined."  

    Adam Orr Fine Art
    Carlsbad, CA

    "John simplifies Photoshop with a smooth workflow that works for me every time.  I wish I had bought his book earlier on.  The K.I.S.S. approach takes the fear away and I'm using tools I wouldn't have considered before.  My confidence (and speed) is much higher and I can't wait to try the new things I learned at his seminars this summer at the Fair.  I know I can find answers to glitches along the way either in the book on my shelf (and computer) or from him directly.  Thanks, John---and my photos thank you also!!!"

    Patty Roth
    San Diego, CA

    "John, I have been working with Photoshop CS2 & 3 for almost 3 years. I am self-taught and I thought I knew a lot about the program. I’ve only studied 9 Chapters in your ebook and I’ve learned about techniques and nooks and crannies in Photoshop that I never knew existed. I’m familiar with some of the material in the book but you explain it in such a way that I look at what I’ve been doing in a different way now. Thanks for publishing this helpful book."

    Jim Gillock
    Wimberly, TX

    "Hello John, Got the E-Book downloaded last night. WOW! This is the best Photoshop book that I have read and I have read many. Thanks for a great learning tool!"

    Frank Carter
    Wilmington, NC

    "You have a knack for presenting information in a way a person can understand – The chapters on Color Management are great!"
    Eric Johnson
    Escondido, CA


    "I am having great fun and learning a lot from your book…"
    Graham Mason
    Glossop, Australia


    "You are so easy to understand and you know what you’re talking about…"
    Diane Anderson
    San Diego, CA
    Having trouble getting the PDF or Videos to show up your iPhone or iPad?

    If you're having challenges getting this PDF or Videos (or any PDF or Videos!) to open on your iPhone or iPad, you're not alone!   I can honestly say that iTunes could be the "buggiest" program in the known universe (particularly for the PC version), so instead of synching through iTunes, use "Dropbox" instead, and it's free - -


    Basically, Dropbox is free "cloud" storage - upload the file from your computer to the Dropbox cloud, then download to your device. To get started, get the app for your Mac or PC, then get the Dropbox App for your iPhone or iPad - voila!

     By the way, Dropbox has lots of great uses
    - I use it all the time to share photos back and forth between my computer and iPhone - very slick ...